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WAYNE,
N.J.--(BUSINESS WIRE)--Nov. 30, 2000--JVC PROFESSIONAL PRODUCTS
COMPANY announced today that it signed a $3 million dollar deal with
Enterprise Broadcasting Corp. (EBC) to launch a luxury high-definition
theater experience in malls across the country.
The initial purchase order calls for approximately 20 JVC D-ILA QXGA
projectors (7000 lumens.) as well as 40 JVC 50" plasma displays.
JVC's QXGA projectors are specifically designed to offer film-like resolution
of 3.15 million pixels (2048 x 1536) which make them ideally capable of
displaying the entire spectrum of high definition television and also the
demands of electronic cinema.
Mini-Theaters in Malls Across America
EBC was established five years ago, by founder and Chief Executive Officer
Tom Wade who selected JVC's high-resolution QXGA projectors for use in the
company's new commercial broadcasting concept which is scheduled to debut
early next year. EBC is launching mini-theaters of extreme high quality audio
and video in malls nationwide for the purposes of providing an alternate
marketing medium for service providers, companies with intangible products
and those offering distance learning. The theaters will be free to the public
and will feature HDTV commercials on high-end products and services such as
travel, cars, boats and sporting equipment like skis and snowmobiles.
JVC's QXGA Projectors are Best-In-Class
The EBC project selected Best-In-Class audio/video providers to ensure each
theater has superior sound and image quality. JVC's QXGA projectors, which
were announced recently at the INFOCOMM Show in June 2000, were selected for
their unique ability to provide superior resolution and theatrical image
quality. The QXGA projectors are the latest in JVC's line of D-ILA
(Direct-Drive Image Light Amplifier) projectors, using a proprietary
reflective liquid crystal device to achieve the highest resolution of any
matrix device in the world.
EBC's initial purchase is for 20 projectors and the company plans on
purchasing up to 1,000 projectors from JVC over the next 36-48 months for
installations nationwide. Besides JVC, other partners in the venture include
Dolby, JBL and QFC for sound and Grass Valley as the provider of high
capacity servers.
Jack Faiman, Vice President of JVC's Digital Systems Division comments,
"The
JVC/EBC partnership is the culmination of more than 2 years of dedicated
research and development. JVC has consistently delivered incredible video
images and since the debut of our D-ILA technology we've been pursuing
strategic partnerships on the use of the product. This is an exciting time
for JVC, and in the next year as the QXGA projectors come to the market we
expect to see huge demand for this product."
In describing the market need for a new HDTV-ready theatrical setting, Wade
says producers have the capacity to create HDTV product but no realistic
outlet for their goods. He argues that EBC's mini-theaters will take the lead
from network and cable television stations in absorbing the new HDTV content
being generated by small production studios. "A common complaint among
broadcasters when trying to justify the cost of HDTV is that advertisers
won't pay extra for commercials in high definition. However, HD is going to
unleash a whole new type of programming, very much like what cable did."
Pete Zeidler, Director, Business Development for JVC agreed, "EBC's
mini-theaters provide a unique forum for this HDTV content and allows HD to
do what it is most capable of doing - enticing and arousing viewers. JVC is
able to display awesome HDTV images with D-ILA projectors offering the
highest resolution available combined with 1000:1 contrast ratio and
excellent colorimetry."
Wade concluded, "JVC has demonstrated its ongoing commitment to the
industry
with the introduction of new products that meet the changing needs of the
HDTV community. JVC is exactly the type of Best-In-Class partner we're
looking for."
EBC's goal is to expand the shopping experience for non-traditional shoppers
(men) by showcasing services and products in a relaxing but high-impact
setting. Using HDTV programming, EBC theaters will be very entertaining and
educational and will warm the market for purchase by truly showing the
products benefits (as in traditional infomercials) and by stimulating the
purchase option of those products as the viewer is already in the sales arena
(the mall).
JVC PROFESSIONAL PRODUCTS COMPANY, headquartered in Wayne, New Jersey,
distributes a complete line of broadcast, presentation, and HDTV equipment.
For more information regarding the QXGA projectors or any other JVC
equipment, visit the JVC website at www.jvc.com/pro.
CONTACT:
Editorial:
R&J Integrated
Marketing Communication
Barbara Brown or Shana Stodolak
973/331-1070 (ph) 973/331-1077
(fax)
brown@rj-adv.com
or
JVC PROFESSIONAL PRODUCTS COMPANY
David Walton, 973/315-5000
dwalton@jvc.com
KEYWORD: NEW JERSEY
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