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FOR IMMEDIATE RELEASE

JVC Announces New Digital Systems Division

Company Poised for New Thrust Into Electronic Cinema Market

Orlando, FL (ShowEast 2000, October 10, 2000) -- JVC PROFESSIONAL PRODUCTS COMPANY announced that effective October 2, 2000 it has reorganized its company, creating a new Digital Systems Division for the purpose of penetrating the electronic cinema marketplace and better serving its broad base of broadcast and professional customers along with OEM, direct and simulation and 3D systems.

The new Digital Systems Division will absorb products previously marketed under

JVC’s Visual Systems Division and its Digital Storage Systems Division, unifying many of JVC’s high-end brands under the single direction of Jack Faiman, vice president of JVC Professional Products Company.

This reorganization precipitates JVC’s rollout of many new Electronic Cinema-capable products, such as its QXGA projector that uses a 2048 x 1536 D-ILA device and the previously announced 4000 x 2000 D-ILA to create film-like images.

JVC’s existing DLA-M4000 1365 x 1024 projector is already in use at various Hollywood production companies.

With the creation of this new division, JVC will concentrate its efforts in the electronic cinema realm.

Faiman said, “This is an important and exciting step in JVC’s growth in the electronic cinema arena. JVC has seized an opportunity to build brand identity and market share for its D-ILA technology, and we are poised for success in the coming months as we unveil many exciting new products and technologies. The creation of the Digital Systems Division will ultimately kick off a much bigger electronic cinema effort with a strong and focused sales and marketing effort.”

JVC PROFESSIONAL PRODUCTS COMPANY, headquartered in Wayne, New Jersey, distributes a complete line of broadcast and professional video systems, presentation products, digital storage, and closed circuit systems and products. For more information about the Digital Storage Systems Division or any JVC products, contact JVC at (800) 582-5825; or visit JVC’s web site at www,jvc.com/pro.

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